So yes, the brothers were on the vogue as far as preparation, but they were very typical of the times of wanting to be a locally sourced kind of game in town. So we started looking for brands and chains that were familiar, because that way we knew we’d get the same sort of food we’d get back home. We didn’t want to risk it - when we walked into a restaurant in a new town that we’d driven to with our families or on business - that that place that we’d go into was gonna stink. And what happened was as we became more mobile as a culture, we wanted that consistency. There were few options that weren’t local. Napoli: Back when McDonald’s started, people were used to eating at local places. They’re into, for instance, locally sourced ingredients in the original McDonald’s. I mean, they have short, close-cropped hair as you would in the 1950s, but in a sense they’re almost counterculture people in the making. This way they were able to have a nice, clean, efficient system that appealed to the families who were to be their biggest customers.īrancaccio: But there’s a paradox. And that was the thing, David, that was missing at that moment in time in the post-World War II landscape when everybody was falling in love with the car. They knew that if they could come up with a system that made things efficient, that they’d be attractive to families. Related How many burgers has McDonald’s actually sold? They were almost like artists as opposed to businessmen who wanted to become publicly held and expand and expand again. They were ambitious enough, but they weren’t hyper ambitious to dominate the world.ĭavid Brancaccio: It’s interesting they really had a vision for their restaurant and their food. But they knew if they sold out that they would be working even more than they were now, and that they wouldn’t be able to maintain the quality that they’d achieved in their restaurant. They were working hard in their McDonald’s restaurant. They were buying new Cadillacs every year. Lisa Napoli: They didn’t want to expand their life was great. Napoli joined us to talk about the restaurant landscape prior to the rise of fast food and how much payout the McDonald’s brothers really got. She’s the author of a nonfiction book about the McDonald’s story called “ Ray & Joan: The Man Who Made the McDonald’s Fortune and the Woman Who Gave It All Away.“ She said there are some discrepancies between the flick and what actually happened. One thing that journalist Lisa Napoli keeps reminding herself is that “The Founder” is a drama, not a documentary.
PAID IN FULL TRUE STORY MAC
Kroc ended up buying out Mac and Dick McDonald, two guys from California who created what would become a multibillion-dollar corporation. Keaton plays Ray Kroc, the traveling salesman who made McDonald’s what it is.
Although it may not be getting the critical acclaim of “La La Land” or “Moonlight,” students of entrepreneurship could be studying Michael Keaton’s “The Founder” for years to come.
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